Mass Communication & Social Media Responsibility – HARISH MONGA

Understanding Mass Communication

• Mass communication is the process of delivering information to large audiences through various media platforms.
• Accuracy, credibility, and responsibility are the pillars of effective mass communication.
• A communicator’s role is not just to inform, but to inform correctly.

Rise of Social Media

• Social media has transformed every user into a potential “publisher”.
• News now spreads faster than ever—sometimes faster than facts.
• Viral content gets more attention than verified content, creating challenges for society.

Dangers of Unverified Information

• Unverified posts can cause panic, confusion, and misunderstandings.
• Misinformation harms individuals, communities, and public institutions.
• Fake news can influence elections, create communal tensions, and damage reputations.

Responsibilities of Students & Future Communicators

• Always verify any information before sharing it.
• Check multiple credible sources—never rely on a single forwarded message.
• Develop critical thinking: ask “Is this authentic?”, “What is the source?”, “Could this be manipulated?”

Ethical Use of Social Media

• Do not share photos, videos, or stories that are unclear, cropped, edited, or context-less.
• Respect privacy—avoid posting anything that violates someone’s dignity or safety.
• Promote positivity, awareness, and truth rather than sensationalism.

Role of Journalistic Principles

• Follow the basic ethics of journalism: truth, fairness, accuracy, and objectivity.
• Never mix personal opinion with factual reporting.
• Understand the importance of cross-checking, especially during emergencies or breaking news.

Impact of Your Online Presence

• Your social media behavior reflects your character and credibility.
• Think before you type—digital footprints are permanent.
• Use your voice responsibly to contribute to a better, more informed society.

Advisory “First right, then fast”—accuracy is more important than speed.

• Don’t become part of the misinformation chain; become part of the solution.
• Be ambassadors of responsible communication.